Haggen mailer touts 'one-shop,' price

Haggen mailer touts 'one-shop,' price

To introduce itself to consumers who have never heard of it, Haggen has adopted the slogan,  “Hello Haggen. Goodbye Hassle.”

Below the tagline are the words, “Food and pharmacy since 1933.”

The initial advertising piece, developed by Pitch, the Culver City, Calif.-based agency Haggen hired to help get itself known to potential customers, is a price-oriented mailer that features eight items with a mess

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