PepsiCo: 2014 Supplier Leadership Award winner for Shopper Marketing

PepsiCo: 2014 Supplier Leadership Award winner for Shopper Marketing

Winn-Dixie shoppers have fond memories of drinking iced tea on the front porch with family and friends.

Problem is, 42% of shoppers don’t know where to find ready-to-drink tea in the store.  It’s located in one area at some stores, and  somewhere else in other units.

“How do they decide what goes where? This is the third spot I’ve tried,” said one  shopper during PepsiCo’s consumer research.

That was one of the key findings of a shopper  marketing study PepsiCo  co

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