In 2012-2013, Frito-Lay held its first “Do Us A Flavor” contest in the U.S. to invite consumers to pick a new flavor of chips. Judges narrowed down nearly 4 million flavor idea submissions to three finalists, with more than a million consumer votes deciding the winner.
For the second contest in 2014, Frito-Lay wanted to go even bigger. In addition to allowing submissions for different kinds of chips — Original, Kettle-Cooked or Wavy — and increasing the number of finalists to four
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