Kellogg Co. has promoted improved literacy along with its breakfast cereals by encouraging consumers to redeem free books for their families or for schools in need through a program called “Great Starts, Great Stories.”
The program enabled families to redeem books from Scholastic Corp. or donate books through Books for Kids.
According to the Kellogg’s website, “While a great breakfast can help kids get a great start to the day, books can help keep their imagination active
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