Meet the Apple-Ahhh-Rita. A twist on the popular appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime.
What makes the Apple-Ahhh-Rita significant is that it’s part of Anheuser-Busch’s expanding “Ritas” franchise.
Anheuser-Busch leveraged shopper insights to create a brand that has benefited retailers by bringing in new consumers to the beer category.
The Ritas “allowed us to introduce the Bud Light brand into occasion
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