Regional Report: Northgate Gonzalez offers sneak peak at Latino series

Regional Report: Northgate Gonzalez offers sneak peak at Latino series

Retailer ties in-store promotion to animated series viewing  

Northgate Gonzalez Market, Anaheim, Calif., is taking an animated approach to the Day of the Dead celebration — it’s offering customers a chance to take an early look at “Muertoons,” a new animated series that centers around the traditional Mexican holiday, Dia de los Muertos.

During a three-week promotion, customers who purchased four participating brands earned exclusive codes on their receipts that enabled

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Contact: Desiree Torres Desiree.Torres@penton.com

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