Supervalu relaunches Wild Harvest line

Supervalu relaunches Wild Harvest line

Supervalu said Tuesday it has launched a refresh of its Wild Harvest natural/organic private brand, including a new logo, slogan and a “free from” product label touting clearer ingredient statements.

In addition, the brand, which was launched in 2008 and currently features more than 300 products in 60 categories, will introduce nearly 200 new items this year.

“Research shows that many consumers are skept

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