Delhaize America has rolled out “Fresh, Easy and Affordable” store renovations at Food Lion locations in the Wilmington, N.C., and Greenville, N.C., markets. These stores are intended to drive larger shopping baskets through revamped assortments and store layouts, as well as a new service initiative to spark faster checkouts and foster a selling culture. Officials say stores in Wilmington, N.C., where the renovations took place in 29 stores late last year, have seen sales improve by 12% over the last two years. Similar renovations are now beginning in Raleigh, N.C., at an average investment of $1.5 million per location.
All renovated stores get a new logo. Storefronts have removed advertising from the windows in favor of a cleaner look.