Giroux joined Metro in 2009, the same year Metro signed its joint-venture with London-based Dunnhumby, forming Dunnhumby Canada.
The joint venture with Dunnhumby gives Metro an exclusive partnership for Eastern Canada, and is similar to the Dunnhumby joint venture that Cincinnati-based Kroger Co. has in the U.S., which has helped that chain defend its market share as part of its Customer 1st strategy.
Giroux, working with Dunnhumby, has been able to implement a unique loyalty program that delivers rebates in the form of checks mailed every three months to customers based on their purchasing behavior.
Photo by Jean-François Lemire