"We see no limit to our expansion in Southern California," Grocery Outlet Bargain Market co-CEO Eric Lindberg tells SN. "It’s a very densely populated area, with many neighborhoods that interlock, so we plan to push expansion till we achieve saturation.”
The extreme-value chain says it could open 100-150 stores there, starting with two stores in the Los Angeles market in December, expanding to 14 by the end of 2016 and another 14 or so by the end of 2017.
Based in Emeryville, Calif., Grocery Outlet operates 227 stores in Northern California, Oregon, Washington, Nevada, Idaho and Pennsylvania, including this one in Chambersburg, Pa.