Safeway CMO Dietz Named Marketer of Year

NEW YORK — SN has named Safeway’s Diane Dietz as its 2013 Marketer of the Year.

Dietz, who has been executive vice president and chief marketing officer at the Pleasanton, Calif.-based company since July 2008, has spearheaded Safeway’s rollout of its Just For U personalized marketing program, among other initiatives in which she has brought her shopper-focused mindset to bear.

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