2015 Category Guide: Innovation that excites

2015 Category Guide: Innovation that excites

304 supermarket categories by dollar, unit sales

Overall sales at traditional supermarkets may be flat, but disruptive innovations are spurring significant growth in select grocery categories.

These game changing innovations — which range from breakthrough packaging to high-impact taste profiles — are both drawing crossover consumers and inducing existing category shoppers to increase their spending, according to Jim Hertel, managing partner at Willard Bishop, Barrington, Ill.

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