Sculpted watermelons in the service deli case welcome customers to the new Gelson’s in Del Mar, Calif. — the chain’s first location in San Diego, “which is a market we’ve been looking to get into for years,” Yvonne Manganaro, senior director of marketing, told SN. The store, located less than 20 miles north of downtown San Diego, is the first former Haggen to reopen under a different banner and, ironically, the first store Haggen opened in Southern California a year ago.