Fairway is famous for massive displays of hand-laid produce, but Murphy confessed the merchandising isn’t always right for business. He told analysts that stores were over-assorted, and resets could save on labor costs, reduce shrink and simplify the experience for shoppers. “We are going through a very precise sales per square foot productivity study, so that every single item and every single department earns their space,” he said, maintaining a goal of offering “the right products, at the right place, at the right time.” Produce resets at stores now underway are putting more items in reach of shoppers — literally — with the added benefit of allowing for labor savings and reduced shrink. And according to Murphy, the anecdotal evidence suggests customers are finding items easier than they used to.