At 4,222 square feet, Giant to Go is a fraction the size of Giant’s conventional grocery stores. But officials have high expectations for the new format as a means to drive growth and facilitate expansion.
Sander van der Laan, Giant-Carlisle’s CEO, speaks at the opening of the chain’s new Giant to Go format in Lancaster, Pa. Sean Michael, the store’s manager, is at left.
Giant to Go has an on-site oven baking fresh cookies and breads daily.
As a means of encouraging visits for dinnertime solutions, Giant to Go guarantees fresh-baked bread will be available at 5 p.m. everyday.
Giant officials said customer input guided the offerings at its new convenience store including postage stamps and a no-fee ATM.
Offerings at Giant to Go, including gasoline, are tied to Giant’s BonusCard. Specially equipped gas pumps allow for customers to scan their cards and redeem cents-off-per-gallon rewards.
The first store offers four gasoline pumps. Officials envision future locations may have more.
“Dinner for Four” is a special offer at Giant to Go including all the components of a meal for $9.99. Officials intend to switch up the offer periodically.