Much has already been written about the Millennial generation. And for good reason. Spanning the ages between about 21 and 39, they represent a powerful constituency of U.S. consumers, with about 22% of the total population and $1.7 trillion in spending power. And, they will only become more important in the future as their buying power increases. It is critical that they are understood and marketed to for any company that wants to be relevant now, and into the future.