The New Consumer: Millennials seek easy savings

The New Consumer: Millennials seek easy savings

This is part of a series of IdeaXchanges and other SN articles describing the Millennial Revolution's impact on the food distribution industry.  Craig Rosenblum co-authored this article with John Ross (right), Inmar’s president, promotion network, who has 20+ years of retail, data science and marketing experience.

Millennials now make up more than one-quarter of the nation’s population and outnumber Baby Boomers by more than 10%. It’s a historical change with tremendous implications for retailers, category managers and brand managers — demanding they deepen their understanding of Millennials and this consumer segment’s unique shopping and saving behavior.

Millennials are lead adopters of digital coupons but seek convenient savings.

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.