Millennials Equate ‘Free-From’ with Health

Millennials Equate ‘Free-From’ with Health

Growing shopper population favors simple ingredients and show brand loyalty. Sponsored by Enjoy Life Foods.

Retailers have an opportunity to capture more sales of “Free-From” products as consumers increasingly view them as healthy alternatives to more traditional fare.

Gen-Y consumers in particular — and especially Millennial-aged mothers — are interested in products with “clean” labels and foods that lack certain additives and ingredients. This generation of shoppers equates “health” with simpler product formulations and Free-From claims.

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