Price Chopper debuts PICS brand

Price Chopper debuts PICS brand

Price Chopper is gradually replacing the 2,000 items in its Price Chopper brand with “high quality and premium value” store brand products sold under the new PICS brand. Items in the PICS line will include existing store brand products that will transition to PICS packaging and new items such as Maple-Cinnamon Popcorn and Birthday Cake and Caramel Twist ice cream.

The products, whose packaging Price Chopper

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