IRI Times & Trends: Merchandising for Growth

IRI Times & Trends: Merchandising for Growth

This IRI Times & Trends report — Merchandising for Growth: Connecting the Dots for Maximum Activation — provides guidance to CPG marketers looking to redeploy pricing and merchandising strategies to support dollar sales and margin goals versus pure volume growth.

In brief

CPG volume trends are flat and industry growth is largely coming

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TAGS: Marketing
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