The growing desire for bold flavors and fresh, artisan ingredients is leading many shoppers to the specialty cheese case. The question for managers is: How do they make the sale?
At Kowalski’s Markets, Woodbury, Minn., customer education paired with generous sampling has paid off over the years. Each of the company’s 10 stores employs a cheese specialist who engages shoppers and helps them make selections. Joe Moore, Kowalski’s specialty cheese director, said his specialists are
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