In-store bakery shoppers probably aren’t there for their health.
But the definition of “health” is shifting, and retailers are doing more and more to meet the needs of shoppers who are looking for organic or “free-from” items, even if those shoppers recognize that the products they are buying are indulgent.
In the meantime, new formulations using whole grains and other healthful ingredients are making it easier for retailers to bake items that
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