The nascent discount chain Ruler Foods is among several alternative concepts undertaken by Kroger this year Company officials expect capital expenditures will increase by 25 this year

The nascent discount chain Ruler Foods is among several alternative concepts undertaken by Kroger this year. Company officials expect capital expenditures will increase by 25% this year.

Kroger: Multi-front surge for greater share

Kroger’s got any number of reasons to grow its store base this year. Acquired banners like Mariano’s and Harris Teeter are growth brands with considerable ground to conquer. Emerging concepts under its watch like Main & Vine, Ruler Foods and now Lucky’s Market require nurturing. An ongoing “fill-in” strategy — aimed at taking market shares in the teens to the 20s and higher — drives scale,

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TAGS: Kroger
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