Raley’s will eliminate certain Raley’s brand sodas to advance its vision of health and wellness, according to the retailer.
This includes all flavors containing high-fructose corn syrup and artificial colors and flavors, including diet soda varieties.
"This is a bold first step towards improving our private label options for our customers," said Kevin Curry, Raley's SVP merchandising & supply chain. "Where we have control over our product lines, we want to offer products that reflect our ongoing vision to infuse life with health and happiness. Essentially, we want to make it easier for our customers to make healthier choices."
Raley's, based in West Sacramento, Calif., has discontinued production of private label soda with high-fructose corn syrup and artificial colors and flavors and will phase out remaining inventory over the next two weeks. All Raley’s private label soda with high-fructose corn syrup and artificial colors and flavors will be out of stock by Aug 1.
In another first step in providing healthier options to customers, Raley’s eliminated tobacco in 2015.
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