FMI speakers: Private label can capture more Millennials

Grocery stores have a $6 billion opportunity to attract more Millennial households to their stores and can begin to do so by tailoring their private label strategy based on a better understanding of how this generation consumes both food and marketing, presenters at FMI Connect said, Wednesday.

Purchase data presented by Megan Margraff (left) and Angela Myers of Oracle Data Cloud suggests that grocery stores are not converting <div class=

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