Marketer of the Year
In the eight states where it operates sports marketing has allowed HyVee to get behind the community

In the eight states where it operates, sports marketing has allowed Hy-Vee to get behind the community.

Sports marketing helps Hy-Vee launch in Twin Cities

Sports-related tie-ins have long been an important component of Hy-Vee’s marketing strategy, and lately they’ve taken on an even bigger role.

As Hy-Vee entered the Minneapolis-St. Paul market in 2015, the company leveraged sponsorships with the Minnesota Vikings of the National Football League and the Minnesota Wild of the National Hockey League to help pave the way for the Hy-Vee brand with consumers.


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