Marketer of the Year
Instore meal solutions are an integral part of HyVeersquos branding strategy

In-store meal solutions are an integral part of Hy-Vee’s branding strategy.

Branding is key to Hy-Vee’s success

With its diverse array of store offerings and marketing platforms and its localized operating structure, Hy-Vee faces a never-ending challenge in maintaining a consistent brand message.

Helping manage that effort is Wendy Hiatt, VP of brand and image marketing at the West Des Moines, Iowa-based retailer.

For example, when Hy-Vee recently introduced a new pie program, Hiatt and the marketing team had to re

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