Consumers tell brands, ‘It’s all about me’: PLMA speaker

It’s not quite the Baby Boomer “Me Generation,” but today’s consumers expect to be the focal point of products and brand experiences, according to a presentation on the closing day of PLMA’s Private Label Trade Show in Chicago.

Howard SaundersHoward Saunders

Retail futurist Howard Saunders, president, Twenty Second & Fifth

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