Millennials pick their gluten-free favorites

When it comes to selecting gluten-free products, Millennials tend to do extensive product research online, and then become devotees of the brands that meet their needs.

“We find that Millennials are very specific about the brands and the products that they love, and they champion those products,” said Rachel Shemirani, VP of marketing, at San Diego-based Barons Market.

Following Millennial gluten-free enthusiasts on social media can help retailers stay on top of produc

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