Ahold is scheduled to open the Brighton Mass store on Aug 19

Ahold is scheduled to open the Brighton, Mass., store on Aug. 19.

More grocery, convenience on tap for 'bfresh 2.0'

As it turns out, urban Millennials like conventional branded groceries too.

Nearly a year after the debut of its urban fresh concept, bfresh, Ahold's Fresh Formats team has made changes in the format's offering and assortment that it said will better position the store as a primary option for its shoppers.

Specifically, the store has expanded its grocery aisle to add hundreds of branded packaged goods to an assortment previously heavily tilted toward fresh, and natur

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