An attractive, organized meat case is no longer enough to drive sales in the department. These days, to sell more meat retailers need to focus on the specific needs of their customers to create a more targeted approach.
“There’s no longer one meat shopper that we’re all going after,” said Mikael Olson, associate client director, Nielsen Perishables Group. “We need to get more precise in what that means and how we attack that, how we develop tactics against focusing on the consum
All access premium subscription
Why Subscribe To SN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]