Meat case study: ‘No longer one meat shopper’

Meat case study: ‘No longer one meat shopper’

Changes in American dietary preferences and demographics continue to have a big impact on the meat department

An attractive, organized meat case is no longer enough to drive sales in the department. These days, to sell more meat retailers need to focus on the specific needs of their customers to create a more targeted approach.

“There’s no longer one meat shopper that we’re all going after,” said Mikael Olson, associate client director, Nielsen Perishables Group. “We need to get more precise in what that means and how we attack that, how we develop tactics against focusing on the consum

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