The Marine Stewardship Council will teach New England consumers about sustainable seafood at events at Big Y and Whole Foods Market stores this month, the non-profit organization announced.
The events are part of a new campaign called “Good Catch!” MSC research has found that 58% of New England seafood consumers buy fresh fish at a seafood counter, compared with 40% of national consumers. At the same time, consumer awareness about sustainable offerings from regional seafood sellers is low. The Good Catch! campaign hopes to bridge that gap.
Throughout August, Big Y and Whole Foods locations in greater Boston, Springfield and Great Barrington will host MSC representatives outside stores. The retailers also MSC-certified fish in their seafood departments.
“As consumers are developing greater awareness of their impact on the world, they are demanding more ways to validate that the products they buy support their values,” Brian Perkins, MSC regional director — Americas, said in a press release. “You should have confidence that what you are buying really is what it says it is and that it originates from a sustainable source. The blue MSC label ensures that the seafood was caught wild, using methods that don't deplete the natural supply or come at the expense of other ocean life.”
