ugly produce

Poll: Americans buy ugly produce because it's cheaper

A new Harris Poll has found price is a top factor when deciding to purchase ugly produce. However, those earning the least are less likely than others to be comfortable eating ugly produce.

Of the 28% of respondents who purchased ugly produce in the past year, 61% bought it because it was cheaper than the conventional option.

The poll also found 79% of consumers would be at least somewhat willing to buy ugly produce in the future, but 68% of those polled said it would

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