At the front of the Irvine store, Wholesome Choice bakes sangak, a type of Persian bread. Fresh samples of warm bread are available in a basket as customers enter the store.
A selection of Persian pastries in the bakery.
One of the biggest draws for the store is the food court, which is especially crowded at lunchtime.
Made to order
The food court includes a taco bar.
On the side
Middle Eastern and Persian salads, sides, dips and cheeses are on offer in the deli.
Wholesome Choice stocks produce, like Persian cucumbers, that is popular with its clientele.
A display of pomegranates in the produce department.