PMA Fresh Summit
At the PMA Fresh Summit panel on the future of online food shopping from left Eric Stone vice president at FreshDirect Loren Zhao cofounder of Shanghaibased Fruitdaycom and Sherry Frey senior vice president at Nielsen

At the PMA Fresh Summit panel on the future of online food shopping, from left: Eric Stone, vice president at FreshDirect; Loren Zhao, co-founder of Shanghai-based; and Sherry Frey, senior vice president at Nielsen.

Online produce sales click with consumers

PMA panel looks at future of web-based shopping

Consumers are displaying increasing willingness to buy produce online, panelists at the Produce Marketing Association’s Fresh Summit told attendees Friday.

“Consumers are very willing to shop across a variety of channels,” Sherry Frey, SVP at Nielsen Perishables Group said at panel on online produce shopping that included Eric Stone, VP for fresh at FreshDirect, and Loren Zhao, co-founder of Shanghai-based

Competition to reach the consumers

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