Lidl

Kantar: Lidl leaving room to grow in new stores

'Phase 1' units will stick to basics, sacrifice productivity

Although the German hard discounter Lidl is building U.S. stores nearly three times the size of counterpart Aldi, Lidl is likely to build its breadth of merchandise inside them gradually, utilizing less floor selling space for new stores until consumers get used to its offer, according to a research report by Kantar Retail.

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