Fred Meye Store Front

Kroger testing new strategies at Fred Meyer

'Spokane Project' emphasizes food, new rewards program

Kroger Co. is testing a new go-to-market strategy at select Fred Meyer stores in Spokane, Wash., and Coure d'Alene, Idaho, including a greater emphasis on food, and the introduction this month of a new rewards loyalty program called "My Freddy's."

Known internally as the "Spokane Project," the changes include the addition of more than 1,000 new grocery it

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.