HyVeersquos health and wellness curriculum includes large HealthMarket instore sections Photo: Hy-Vee

Hy-Vee’s health and wellness curriculum includes large HealthMarket in-store sections.

Disruptors 2016: Hy-Vee

When Hy-Vee expanded into the Twin City market, it was entering unchartered territory. Residents weren’t familiar with the brand or Hy-Vee’s exceptional, and often free, health and wellness support services. But the West Des Moines, Iowa-based retailer made quick converts of residents in Minneapolis-St. Paul, where it currently has five stores and plans to open three more next year.

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