HyVeersquos health and wellness curriculum includes large HealthMarket instore sections Photo: Hy-Vee

Hy-Vee’s health and wellness curriculum includes large HealthMarket in-store sections.

Disruptors 2016: Hy-Vee

When Hy-Vee expanded into the Twin City market, it was entering unchartered territory. Residents weren’t familiar with the brand or Hy-Vee’s exceptional, and often free, health and wellness support services. But the West Des Moines, Iowa-based retailer made quick converts of residents in Minneapolis-St. Paul, where it currently has five stores and plans to open three more next year.

All access premium subscription

Attention: We are in the process of better serving you. While we update our system your premium access may be delayed. We thank you for your patience, and should be up and running at full capacity shortly. Please check back with us soon.


For immediate assistance, please contact [email protected].

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.