FreeShipping.jpg Images courtesy of Wal-Mart Stores Inc.

Walmart drops online membership

Offers two-day free shipping for orders of $35 or more

Walmart’s latest e-commerce initiative focuses on making it easier for consumers to buy the “everyday essentials” that form a large segment of traditional supermarkets’ center store offering.

The move to drop its ShippingPass paid-membership program and instead offer free two-day shipping (for orders of $35 or more) on 2 million of its most commonly ordered items marks the first major shift under Marc Lore, president and CEO of Walmart U.S. eCommerce. Lore had

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