Perhaps the only thing better than eating a beautiful cake at a party is posting pictures of it online.
That seems to be the philosophy of many special-occasion cake buyers these days, who are scouring sites like Pinterest and Instagram for the latest cake creations, then asking their supermarket bakeries to replicate them.
The phenomenon led Riesbeck’s Food Markets to roll out internet connections to all of its in-store bakeries about a year and half ago, said Peter Rie
All access premium subscription
Why Subscribe To SN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com