cake Dorothy Lane Market

Cakes become the life of the party

Photo-sharing websites inspire elaborate creations for special occasions

Perhaps the only thing better than eating a beautiful cake at a party is posting pictures of it online.

That seems to be the philosophy of many special-occasion cake buyers these days, who are scouring sites like Pinterest and Instagram for the latest cake creations, then asking their supermarket bakeries to replicate them.

The phenomenon led Riesbeck’s Food Markets to roll out internet connections to all of its in-store bakeries about a year and half ago, said Peter Rie

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Contact: Desiree Torres

TAGS: Marketing
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