Food retailers are working hard to satisfy consumers’ increasing demand for food experiences that are easier (Hy-Vee), cheaper (Winn-Dixie) and fresher (Whole Foods).

Consumers today want food fresher, cheaper and easier

Shoppers want all of the above, and retailers can’t afford to let them down on any count

Kroger officials late last year began discussing a goal not just to be the source for its shoppers’ meals at home but a larger ambition to fulfill each and every one of the 35 to 45 times its customer eats every week.

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