Walmart, Target most popular among beauty shoppers

Walmart, Target most popular among beauty shoppers

Mass retailers are the most frequented channel for beauty products, with 42.5% of total beauty shoppers turning to Walmart and/or Target for their beauty needs in 2014, down from 43.7% the previous year, according to research conducted by The Integer Group and Marc Research.

"The popularity of this channel is most likely due to the variety of product assortment as

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