Back-to-School: College Crossovers

With back-to-school, retailers often think about what younger school-aged kids might need. David McConnell, president and chief executive officer of Global Market Development Center, Colorado Springs, points out that college students are back-to-school shoppers as well. This student demographic gives supermarket retailers another marketing opportunity to boost sales throughout the store. We've even

With back-to-school, retailers often think about what younger school-aged kids might need. David McConnell, president and chief executive officer of Global Market Development Center, Colorado Springs, points out that college students are back-to-school shoppers as well. This student demographic gives supermarket retailers another marketing opportunity to boost sales throughout the store.

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