Back-to-School: College Crossovers

With back-to-school, retailers often think about what younger school-aged kids might need. David McConnell, president and chief executive officer of Global Market Development Center, Colorado Springs, points out that college students are back-to-school shoppers as well. This student demographic gives supermarket retailers another marketing opportunity to boost sales throughout the store. We've even

With back-to-school, retailers often think about what younger school-aged kids might need. David McConnell, president and chief executive officer of Global Market Development Center, Colorado Springs, points out that college students are back-to-school shoppers as well. This student demographic gives supermarket retailers another marketing opportunity to boost sales throughout the store.

“We've even seen in some of our data some opportunities in skin care and beauty care particularly

Register to view the full article

test - Advanced Registered User

Already a member? .