- STRENGTH OF BRAND: Maintains trusted image while also moving toward versatility and efficiency.
- MARKETING: Highly effective “Trusted Everywhere” campaign is in its seventh year.
- INNOVATION: New Smart Power initiative transitions the brand toward efficiently, meeting new power demands for on-the-go consumers.
DURACELL understands that energy can be useful without being wasteful. That's why the Proctor & Gamble-owned brand has