BEYOND SCENT APPEAL

The green revolution appears to be exerting its influence on candle sales. While paraffin candles are expected to remain the category staple, supermarkets report a growing interest in alternative candles made from soy, beeswax, vegetable wax or blends. This may be in response to more environmentally friendly products, retailers said. At Kowalski's Markets, Woodbury, Minn., associates at the chain's

The green revolution appears to be exerting its influence on candle sales.

While paraffin candles are expected to remain the category staple, supermarkets report a growing interest in alternative candles made from soy, beeswax, vegetable wax or blends. This may be in response to more environmentally friendly products, retailers said.

At Kowalski's Markets, Woodbury, Minn., associates at the chain's eight stores are promoting beeswax and soy candles, considered to be a cleaner

Register to view the full article

TAGS: Marketing