Blu Skies Ahead

As a successor to the DVD format, Blu-ray is still in its infancy at supermarkets. When Blu-ray first hit store shelves, the buzz surrounding the format's undeniably sharper picture and sound quality superseded consumer acceptance, at least in the grocery channel. That's not to say sales have been poor. But with a format that is still largely confined to mass merchants and electronics stores, supermarkets

As a successor to the DVD format, Blu-ray is still in its infancy at supermarkets.

When Blu-ray first hit store shelves, the buzz surrounding the format's undeniably sharper picture and sound quality superseded consumer acceptance, at least in the grocery channel. That's not to say sales have been poor. But with a format that is still largely confined to mass merchants and electronics stores, supermarkets are largely approaching Blu-ray with caution, relying on tried-and-true blockbus

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