BRUSHING UP

With drug stores and mass merchandisers eroding supermarkets' market share of oral care, food retailers can't afford to ignore the ever-changing kids' segment, which represents an innovative bright spot in the category. The challenge is to keep up with the quantity of new products that hit the market and find space on the shelf. Of late, manufacturers have rolled out musical toothbrushes and kid-friendly

With drug stores and mass merchandisers eroding supermarkets' market share of oral care, food retailers can't afford to ignore the ever-changing kids' segment, which represents an innovative bright spot in the category.

The challenge is to keep up with the quantity of new products that hit the market and find space on the shelf. Of late, manufacturers have rolled out musical toothbrushes and kid-friendly mouth rinses formulated to fight plaque and cavities. At the same time, images of

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