BTS sales gain momentum at Meijer

Meijer Inc., which has priced 100 back-to-school items at $1 or less, is reporting that business for its BTS items have “consistently doubled over the past few weeks,” and while shoppers have gotten a jumpstart on shopping for school supplies, they’ll continue to purchase them over the next several months.

According to the retailer’s customer survey, 70% of respondents (up from 60% in 2013) said they do not anticipate completing their shopping before school is in session.

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