Burt's Bees To Expand In Food Channel

Clorox Co. will acquire Burt's Bees, Morrisville, N.C., for $925 million by the end of the year. With that, the CPG giant said, its priority will be to increase distribution of the natural personal care brand in the U.S. and internationally, particularly in the grocery channel. We think there is significant opportunity in grocery, where Burt's Bees does less than $20 million of revenue,

OAKLAND, Calif. — Clorox Co. will acquire Burt's Bees, Morrisville, N.C., for $925 million by the end of the year.

With that, the CPG giant said, its priority will be to increase distribution of the natural personal care brand in the U.S. and internationally, particularly in the grocery channel.

“We think there is significant opportunity in grocery, where Burt's Bees does less than $20 million of revenue,” Donald Knauss, chairman and chief executive officer of Clorox, t

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