Category Excellence: Nonfood

Supermarket nonfood merchandisers looked for breakout products in batteries, oral care, vitamins, OTC medications and skin care that were distinguished by value-added features and carried attractive price points when possible. SN's category winners delivered when it came to product innovation and placed more marketing dollars into new social media to build a consumer franchise for their branded lines.

Supermarket nonfood merchandisers looked for breakout products in batteries, oral care, vitamins, OTC medications and skin care that were distinguished by value-added features and carried attractive price points when possible. SN's category winners delivered when it came to product innovation and placed more marketing dollars into new social media to build a consumer franchise for their branded lines. On the retail sales floor retailers spoke about the need for greater support fr

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